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  • 2019 CONNECTUS Job Marketing Insight - Automotive
    发布时间:2019.07.16    浏览次数:  作者:admin

    Automotive-OEM Sales & Marketing

    传统OEM在面临整体行业增长放缓的前提下,愈发注重对现有经销商网络的整理,帮助经销商面对市场变化,增强运营和盈利能力等问题。因此,零售区域的业务管理和能力提升等岗位在目前是较为热门的职位。

    Facing a slow growing industry, traditional OEMs tend to focus on their existing distributor network and help distributors adapt to market changes by enhancing operation capability and profitability. Therefore, there is great demand for talents who can manage and improve regional retail operations.


    于此同时,整车厂正计划着从客户全生命周期的角度去影响市场以及和消费者取得更加积极有效的沟通。客户关系管理部门更被许多整车厂设置为平行于销售,市场,售后,网发的另一大独立团队。客户关系管理相关的职位也成了市场热门。

    Meanwhile, OEMs are planning to influence the market through customer lifecycle management and to create more effective customer communications. A number of OEMs have established a Customer Relationship Management Department, an independent team parallel to sales, marketing, after-sales and network management. As a result, the job market greatly needs talents with customer relationship management experience.


    除此以外,各大车企也在寻求新业务的发展,以平衡整车销售市场受到冲击的风险。比如,车联网平台,出行服务等。人才主要来源于企业战略咨询公司或者竞争对手中新业务或企业战略部门。该类职位的招聘难的原因主要在于该领域的候选人才非常有限,他们的薪资又往往超过企业预算。

    Furthermore, automobile manufacturers are developing new businesses such as IoV platforms and commuting services to offset potential risks in sales. Candidates for these businesses are mainly from consulting firms or from the new business/corporate strategy departments of rivals. It’s difficult to find the right person for these jobs because of limited candidate choice and limited budget for salaries.


    Automotive-Operation

    随着2018年国内新能源汽车突破70万辆大关的步伐,新能源车市可谓进入到“快马加鞭”的发展节奏;一方面传统品牌OEM 如BMW, GM, VW纷纷在政策趋势和市场战略两大因素影响下进行了一系列动作,另一方面新势力造车在市场上后劲十足,百花齐放。汽车的技术发展和市场导向,使得行业里的求职者蠢蠢欲动又胆颤心惊,更多数的是伺机而动,从而进一步的加剧招聘的难度。

    New energy vehicle sales in China totaled over 700,000 units in 2018, marking an emerging “golden era” in the market. On the one hand, traditional OEMs such as BMW, GM and VM, have taken actions to respond to policy changes and market trends. On the other hand, the new energy vehicle market is flourishing. Applicants are keeping a close eye on technological advancements and market trends, waiting cautiously and patiently for job opportunities. Thus, recruitment has become even more difficult.


    汽车零部件市场人才需求量依然是最活跃的,主要是电气智能化和碳排放控制的两大因素促使新一轮的汽车零部件制造商会有新的业务变化,从而对高质量人才的需求更加明显;比如,拿到新能源汽车项目的客户可能更青睐学习能强,更善于客户沟通和愿意钻研产品技术的项目管理&质量管理的人才。

    New energy vehicle sales in China totaled over 700,000 units in 2018, marking an emerging “golden era” in the market. On the one hand, traditional OEMs such as BMW, GM and VM, have taken actions to respond to policy changes and market trends. On the other hand, the new energy vehicle market is flourishing. Applicants are keeping a close eye on technological advancements and market trends, waiting cautiously and patiently for job opportunities. Thus, recruitment has become even more difficult.


    对于传统类和燃油类的产品的企业在招聘过程中难度会加大,因此需要专业的猎头顾问和客户方有更多的配合,对自身产品和市场的理解得更深才能影响到候选人。

    Traditional and fuel oil manufacturers, who face even greater challenges during recruitment, need to work together with professional headhunters. These head hunters need to better understand traditional fuel oil products and markets, so they can find better candidates.


    Automotive-R&D

    面对这互联网造车的猛烈势头,国内造车的疯狂热忱,汽车这个行业在经历着巨大的转型,各大知名厂商的布局更多的围绕数字化、智能化、共享化。

    There is an enthusiasm for vehicle design/manufacturing in China, as demonstrated by the number of Internet companies which are designing and researching vehicles. Major manufacturers have focused their attention on digital, smart and shared vehicles.


    以往大量的机械或者电器方向的需求大幅度下降,目前需求大量技重在开发类岗位,尤其是focus在前端开发或者是有比较强的后端开发能力的候选人,全栈开发的尤甚。另外,随着车联网、无人驾驶的强势劲头,与互联网连接的AI、大数据、算法类岗位也成为需求的集中点之一。

    While mechanical and electrical job openings have decreased, web developers who are competent in front-end or back-end development are still needed, especially as full-stack developers. With the popularity of IoV and autonomous driving, the number of jobs requiring AI, big data and algorithm skills will increase.


    另一方面,由于各种IT平台、云服务平台的搭建,对于IT的架构、项目管理、网络安全等方向的需求量也日益增大。

    Building IT and cloud service platforms, has created job opportunities relating to IT infrastructure, project management and network security.


    Automotive- Parts Sales & Marketing

    随着汽车保有量的稳步提升,汽车零部件行业作为整车行业的基础,仍然还有较大的增长空间。 短期看,零部件企业面临成本压力,但从长远看,节能化,电气化,智能化等趋势也极大地刺激了行业的发展。

    As automobile ownership expands, the auto-parts industry being the foundation for the OEM industry, still has potential for growth. In the short term, auto-parts manufacturers face high costs. However, in the long run, the goal of building energy-saving, electrical and smart vehicles will spur the industry’s development.


    企业也需要不断的进行战略调整以适应市场快速的变化,如整合上下游资源,资产的剥离/并购,以及横向战略扩张等。

    Enterprises need to make strategic adjustments, such as the integration of upstream and downstream resources, asset spin-offs and mergers as well as horizontal expansions to adapt to the ever-changing markets.


    在配套市场,传统的销售、市场职位仍然有稳定的需要,且雇主对候选人战略思维能力、谈判能力、稳定性等几个方面进行考核。另外, 由于自主品牌的快速提升,业务开拓能力也会尤为重要。

    In the automotive parts industry, there is still a stable need for talent working in the sales and marketing fields. Employers evaluate candidates based on their strategic thinking skills, negotiation skills and loyalty. The rapid development of self-owned brands has increased the importance of business development skills.


    另一方面,汽车保有量的持续上升也为售后市场的发展奠定了良好的基础。 但是由于售后市场缺少行业标准,且门槛较低,也会引来激烈的竞争。

    Additionally, the continuous increase of automobile ownership has created favorable conditions for the after-sales market. However, competitions in the after-sales market are fierce, as it requires little exclusive expertise and lacks an industry standard. Diverse channels, well-established processes and optimal services are imperative elements for improving brand competitiveness.




     

     

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